Project Type
Fitness App
Industry
Health and Fitness
Location
Australia
Tech Stack
Flutter, Node.js with Express, MongoDB, Razorpay, Google Analytics, Wordpress with Woocommerce
Categroy
Application
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ABOUT THE CLIENT
Australia
Fitness Club is a modern fitness brand offering high-quality, affordable fitness equipment and smart workout solutions. Designed for home users and professionals alike, It delivers durable, stylish, and functional gear through a seamless online and mobile app experience. With a focus on performance and accessibility,
it is helping individuals lead stronger, healthier lives—one workout at a time.
All names and logos have been changed to respect NDA.
The Client
This is an Australian fitness brand committed to making health and wellness accessible to everyone. The company offers a wide range of fitness equipment, smart tools, and lifestyle products via its online store. With a growing consumer base that spans gym-goers, home fitness enthusiasts, and fitness trainers, It is redefining how fitness gear is discovered and purchased digitally.
50%
Development Hours Saved
90%
Boost in Security
70%
Reduction in compliance risk
The Ask
They wanted to develop new website and App into a seamless mobile experience, empowering customers to explore, compare, and purchase fitness equipment directly from their smartphones.
Their key requirements were:
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A cross-platform mobile app (Android & iOS) for maximum market coverage
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A user-friendly eCommerce flow with product search, filtering, reviews, and quick checkout
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Real-time inventory sync with the website backend
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Push notifications for sales, promotions, and new product launches
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Easy order tracking and secure payment gateway integration
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Scalable architecture to accommodate high-traffic sales and seasonal campaigns
The Engagement
We partnered with Fitness Club as their end-to-end tech consultant, responsible for design, development, integration, deployment, and post-launch maintenance of the mobile app. Our collaboration followed an Agile methodology, with weekly demos and milestone-based delivery to ensure transparency and alignment with business goals.
CHALLENGES
We encountered challenges with plugin selection, production behaviour and maintaining effective communication with teams.
Ensuring real-time data sync between the mobile app and existing website backend.
Handling variable pricing, offers, coupon logic, and delivery options.
Creating a smooth, intuitive UI for a diverse audience including fitness beginners and professionals.
Building an infrastructure that could withstand high concurrent users during sales and promotional events.
OUR APPROACH
Design
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Wireframe/mock-ups
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UX/UI design
Development
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Functional Development and Analysis: The development is done according to the sprints set during estimation. During the code commit, static code analyzers like eslint are run to identify and fix any issues with the code.
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Unit Testing and Review: The developers raise a Pull Request (PR) on Github, which triggers GitHub Actions to run the SonarQube and unit tests. The Technical Leader and other developers review the PR and ensure everything looks good before merging it.
Testing
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Manual Testing and Automated Testing: The app undergoes thorough testing to ensure it is free of bugs and glitches.
Seemless Deployment
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Seamless Deployment: Once the PR is merged, our CI/CD pipeline ensures the app is automatically deployed to the domain, enabling a smooth and efficient launch with CircleCI-powered automation.
Maintenance and Upgrades
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Security Testing: We regularly perform security testing of the app to ensure it is secure and protected against potential vulnerabilities.
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Analytics and Monitoring: Analytics tools track user behavior and app usage, which can inform future updates and improvements.
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Platform-specific Considerations: Platform-specific guidelines and best practices are adhered to ensure that the app meets the standards of the app store or play store it is released.
1. Discovery Phase – Understanding Client Vision & Business Goals
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Conducted stakeholder interviews to understand key goals and identify buyer personas
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Competitor analysis of leading fitness eCommerce apps (e.g., Decathlon, Cultsport)
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Finalized the feature list, technical stack, and timelines
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Created detailed user stories and product backlog in JIRA
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Developed low-fidelity wireframes to map customer journey
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Created high-fidelity UI designs using Figma with a modern, sporty, and clean aesthetic
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UX optimized for quick browsing, minimal clicks to checkout, and prominent CTAs
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Integrated branding elements (colors, logos, fonts) to ensure consistency with the website
2. Design Phase – Creating an Intuitive & Premium User Experience
3. Development Phase – Building a Scalable, Secure Platform
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Used Flutter to build a single codebase for Android and iOS
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Integrated with FloeFit’s backend (built on WordPress + WooCommerce) via REST APIs
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Developed modules for:
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Product catalog with filtering and sorting
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User login/registration with OTP/email
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Shopping cart, wishlist, and discount engine
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Secure checkout and Razorpay payment integration
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Order history and delivery tracking
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Push notifications and app banners
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Used Provider and BLoC for state management
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Conducted multi-device testing on both Android and iOS
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Covered over 150+ test cases including UI, UX, functional flows, payment testing, and crash testing
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Used Firebase Crashlytics for real-time error tracking
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Performed regression testing after every sprint release
4. Testing Phase – Ensuring Stability, Speed & Security
5. Deployment Phase – Smooth Rollout with Zero Downtime
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Successfully deployed the apps to Google Play Store and Apple App Store
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Implemented CI/CD pipeline via Codemagic for efficient build and release
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Integrated app versioning and update management
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Ongoing monitoring with Firebase Performance Monitoring and Analytics
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Monthly performance updates and new feature rollouts
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Post-launch A/B testing for banner designs and checkout flow optimization
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Ensured uptime during seasonal sales and flash events
6. Maintenance Phase – Continuous Support & Feature Enhancements
What drives Delyserv?
Our goal is to drive impactful solutions for our clients by navigating their digital transformation journey. We assist you in streamlining your businesses processes and solve your unique business requirements with customized solutions built specially for you.
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Multi Shore Delivery Capability
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Technology Expertise across key domains
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5+ Years of Experienced People
The Outcome
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A fully functional and visually appealing Flutter-based mobile app for both Android and iOS
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Over 50,000+ downloads within the first 4 months
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4.8+ average rating across platforms for performance, usability, and design
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Increased mobile-driven conversions by 38% post-launch
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Enhanced customer engagement through push notifications and app-exclusive deals
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Reduced bounce rate and improved checkout completion time by 25%
In Conclusion
Fitness Club mobile transformation successfully aligned with their vision of becoming a fitness lifestyle brand that’s digital-first. Our cross-platform approach using Flutter enabled faster development and reduced long-term maintenance costs. Today, the app serves as a powerful sales channel, providing it with a scalable and modern foundation for future growth.
Delyserv Solutions
For All your IT Transformation Needs
At Delyserv, we are known for our proficiency with complex data and critical applications and technologies. We help you navigate through impending IT costs by implementing digital transformation throughout your enterprise. We deliver applications faster without you having to worry greatly about infrastructure.