.png)
Project Type
Construction Chemicals Trading
Industry
Construction
Location
UAE
Tech Stack
WordPress, PHP, MySQL, HTML5, CSS3, JavaScript, WPForms, Yoast SEO
Categroy
Website
.png)
ABOUT THE CLIENT
Ajnan, UAE
GoldenKey Overseas is a leading trading company specializing in the export of premium construction chemicals and building materials across the GCC region. Headquartered in the UAE, the company caters to a distinguished portfolio of clients including large-scale infrastructure developers, contractors, and project management firms. Renowned for its commitment to quality, timely delivery, and technical expertise, GoldenKey Overseas provides innovative and reliable solutions that support the region’s most ambitious construction projects. With a strong network of global suppliers and a focus on sustainable development, the company continues to set benchmarks in the field of construction chemical trading.
All names and logos have been changed to respect NDA.
The Client
GoldenKey Overseas is a UAE-based trading company specializing in the export of high-quality construction chemicals and building materials across the GCC region. With a focus on reliability, technical expertise, and a strong supplier network, the company supports major infrastructure and commercial construction projects. GoldenKey Overseas is committed to delivering sustainable, innovative, and on-time solutions to leading contractors and project managers in the Middle East.
50%
Development Hours Saved
90%
Boost in Security
70%
Reduction in compliance risk
The Ask
GoldenKey Overseas approached us with the goal of establishing a strong digital presence that reflects their premium brand, showcases their product portfolio, and helps build credibility with international partners and clients. They needed a modern, responsive website that would:
-
Represent the company’s vision and professionalism
-
Display their product categories clearly
-
Enable easy content management for future updates
-
Build trust among B2B customers and stakeholders
The Engagement
The engagement began with a discovery call and requirement gathering session. The client emphasized the need for a sleek yet professional WordPress website, optimized for performance and scalable for future content additions, including downloadable technical sheets, product catalogues, and regional project showcases. Our team was tasked with end-to-end delivery—from planning and design to launch and maintenance.
CHALLENGES
We encountered challenges with plugin selection, production behaviour and maintaining effective communication with teams.
Construction chemicals are technical and not visually engaging, requiring smart ways to present data attractively.
The client had limited marketing content, which meant we had to guide the copywriting and content structuring process.
The client requested the website to go live within a tight timeline to align with a major industry event.
The website needed to appeal to both regional clients in the GCC and international partners.
OUR APPROACH
Design
-
Wireframe/mock-ups
-
UX/UI design
Development
-
Functional Development and Analysis: The development is done according to the sprints set during estimation. During the code commit, static code analyzers like eslint are run to identify and fix any issues with the code.
-
Unit Testing and Review: The developers raise a Pull Request (PR) on Github, which triggers GitHub Actions to run the SonarQube and unit tests. The Technical Leader and other developers review the PR and ensure everything looks good before merging it.
Testing
-
Manual Testing and Automated Testing: The app undergoes thorough testing to ensure it is free of bugs and glitches.
Seemless Deployment
-
Seamless Deployment: Once the PR is merged, our CI/CD pipeline ensures the app is automatically deployed to the domain, enabling a smooth and efficient launch with CircleCI-powered automation.
Maintenance and Upgrades
-
Security Testing: We regularly perform security testing of the app to ensure it is secure and protected against potential vulnerabilities.
-
Analytics and Monitoring: Analytics tools track user behavior and app usage, which can inform future updates and improvements.
-
Platform-specific Considerations: Platform-specific guidelines and best practices are adhered to ensure that the app meets the standards of the app store or play store it is released.
1. Discovery Phase – Understanding Client Vision & Business Goals
-
Conducted stakeholder interviews to define business goals and audience expectations
-
Created a sitemap and high-level feature list
-
Benchmarked against competitors and global trade portals for inspiration
-
Developed wireframes followed by custom UI designs aligned with the brand’s color palette and tone
-
Focused on a clean, premium look to highlight professionalism
-
Designed sections for product categories, industries served, company story, and contact points
2. Design Phase – Creating an Intuitive & Premium User Experience
3. Development Phase – Building a Scalable, Secure Platform
-
Built the site using WordPress CMS for easy client-side updates
-
Used a lightweight, SEO-optimized theme with custom page templates
-
Integrated a dynamic product showcase system categorized by material type
-
Ensured responsive design for mobile, tablet, and desktop
-
Performed cross-browser and cross-device testing
-
Conducted performance optimization (image compression, lazy loading, cache integration)
-
Verified contact form functionality and spam protection
4. Testing Phase – Ensuring Stability, Speed & Security
5. Deployment Phase – Smooth Rollout with Zero Downtime
-
Migrated the staging site to the live domain
-
Set up Google Analytics and Search Console for post-launch insights
-
Delivered a CMS training session for the client
-
Ongoing support for WordPress core/theme/plugin updates
-
Quarterly performance and SEO health checks
-
Advisory support for future content or feature updates
6. Maintenance Phase – Continuous Support & Feature Enhancements
What drives Delyserv?
Our goal is to drive impactful solutions for our clients by navigating their digital transformation journey. We assist you in streamlining your businesses processes and solve your unique business requirements with customized solutions built specially for you.
-
Multi Shore Delivery Capability
-
Technology Expertise across key domains
-
5+ Years of Experienced People
The Outcome
-
A modern, responsive, and SEO-ready website that perfectly represents GoldenKey Overseas’ professionalism and capabilities
-
Clearly defined product categories and service offerings for easy navigation
-
Stronger digital credibility among stakeholders, aiding in business development and partnership efforts
-
Enhanced user experience, mobile responsiveness, and fast loading speeds
-
Positive feedback from the client and their industry network
In Conclusion
Through a collaborative and structured process, we helped GoldenKey Overseas transition from having no digital footprint to owning a professional website that reflects its market presence and expertise. The WordPress platform ensured flexibility and scalability, while our design and development execution delivered a product that drives trust and engagement. This case exemplifies how thoughtful digital strategy and execution can elevate a brand in a competitive B2B industry.
Delyserv Solutions
For All your IT Transformation Needs
At Delyserv, we are known for our proficiency with complex data and critical applications and technologies. We help you navigate through impending IT costs by implementing digital transformation throughout your enterprise. We deliver applications faster without you having to worry greatly about infrastructure.